Fantasy sports (also called esport) is unexpectedly water-cooler conversation. From a couple of businesses until a couple of decades back, there are still an estimated 60 dream sports programs in India presently. Capital is pouring in, such as from notable, global VCs. And, India obtained its original gambling unicorn this week – Dream11 – that the Tencent-backed dream sports startup that’s currently valued at $1.1 billion following its most recent fundraise from Steadview Capital.
Dream11 currently occupies 90% of their national fantasy sports marketplace, according to a joint report from the Indian Federation of Sports Gaming (IFSG) and KPMG. Sector experts consider its achievement will inspire more entrepreneurs to view dream gambling as a searchable business proposal. This may offer monetisation chances going forward, although compensated players are only about 15% of Dream11’s overall consumer base of 51 million.
However, that may be changing with dream gaming getting increasingly more aggressive by the day, with greater money rewards at stake. While the trend began with cricket coinciding with the initiation of the Indian Premier League (IPL) in 2008, currently there’s a range of sports to choose from: soccer, hockey, kabaddi, carrom, swimming pool, badminton, basketball, and much more.
The IFSG-KPMG report suggests that there are approximately 20 million dream gamers in India at this time. In 2016, this amount was two million. The mass penetration of cellular 4G, triggered by Reliance Jio, has popularised dream sports (as well as many other online services) from the nation.
The sector is projected to get $5 billion in the following couple of decades. IFSG says two from three sports lovers in India are mindful of dream gaming now, along with an estimated 100 million will probably take to one or more of their platforms/apps at the end of 2019.
Tencent-backed Dream11 is the poster child of India’s dream gaming ecosystem. Before in 2019, BCCI signed up Dream11 since the IPL’s official fantasy sports spouse until 2022. This isn’t just validation for Dream11, but also the total esport business in India.
Launched in 2012 by Harsh Jain and Bhavit Sheth, Dream11 permits users to create fanciful teams and make money based on chosen players’ actual match performance.
Mumbai-based HalaPlay was founded in 2017 by BITS Pilani alumni Swapnil Saurav, Prateek Anand, Ananya Singhal, and Aman Kesari. In March, it raised Rs 40 crore (about $5 million) in Series A round from global mobile gaming leader Nazara Technologies and casino gaming company Delta Corp..
In 2017, it had raised an undisclosed amount from Nazara and Kae Capital. HalaPlay uses machine learning and data analytics to help gamers analyse their playing patterns and improve their skills to earn more money.
The Daily Fantasy Sports platform claims a 10x user growth in the last 12 months, and expects to grow to one crore active players during the IPL season. It has 4 million players right now. Like Dream11, HalaPlay takes 10-15 percent of every player’s earnings.
BalleBaazi (meaning’batting’ in Hindi) began in ancient 2018 as a dream platform devoted to cricket. The Delhi-based startup, based on Saurabh Chopra, claims to have a monthly user base of one thousand.
The popularity of cricket in India along with the sheer variety of high profile tournaments this season is expected to drive additional development of the system. Unlike many of its peers, BalleBaazi enables users the choice to make their very own teams and encourage just those they would like to engage with.
The startup has only secured a $1 million funding from the parent firm, Baazi Games, and intends to utilise it at the growth of verticals.
This Delhi-based esports startup has been set by Amity University grads Abhay Sharma and Ashwin Haryani at 2014. It started as a market such as consoles, PC gaming names, along with other accessories.
In 2017, it pivoted in an esport championship platform, and obtained a seed investment of roughly $5 million in Rajan Anandan, Stellaris Venture Partners, AdvantEdge, Smile Group, and Japan’s Incubate Fund.
Before this season, GamingMonk also obtained a strategic investment of $100,000 from Japanese gaming firm GameWink. The startup is usable on all platforms – PC, console and mobile – and promises to have increased its user base by 500% in the previous six months.
My11Circle is India’s youngest dream gambling system, and now the only one supplying real time match scores inside the program. Launched in January 2019 by Play Games24x7 founders Trivikraman Thampy and Bhavin Pandya, My11Circle is devoted to national and global cricket matches, but will include other sports moving ahead.
Several dream gamers are thought to be relegated to My11Circle given the stage is fresh, and not as much competition means better odds of earning profits.
PlayGames 24×7 additionally conducts RummyCircle (India’s internet rummy market leader with more than 8 million gamers ) began in 2006, also endorsed by Tiger Global at 2012.